4. Your rights and choices
The U.S. laws provide consumers with specific rights regarding their personal information. This section describes it. To guarantee full transparency and openness, we have outlined the primary rights and business obligations clearly and practically within this Privacy Notice for your easy understanding and practical utility:
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California |
Colorado |
Connecticut |
Utah |
Virginia |
|
California Consumer Privacy Act |
California Privacy Rights Act |
Colorado Privacy Act |
Connecticut Data Privacy Act |
Utah Consumer Privacy Act |
Virginia Consumer Data Protection Act |
Right to access/ Right to know |
V |
V |
V |
V |
V |
V |
Right to correct |
|
V |
V |
V |
|
V |
Right to delete |
V |
V |
V |
V |
V |
V |
Right to opt out of certain processing |
|
Sensitive Data |
Profiling/ Targeted advertising purposes |
Profiling/ Targeted advertising purposes |
Profiling/ Targeted advertising purposes |
Profiling/ Targeted advertising purposes |
Right to portability |
V |
V |
V |
V |
V |
V |
Right to opt out of sales |
V |
V |
V |
V |
V |
V |
Right to opt in for sensitive data processing |
|
|
V |
V |
|
V |
Right against automated decision-making |
|
V |
Right to opt out of certain automated decision-making |
Right to opt out of certain automated decision-making |
|
Right to opt out of certain automated decision-making |
Private right of action |
Private right of action limited to certain violations, only |
Private right of action limited to certain violations, only |
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|
|
|
4.1. Right to Access/ Right to Know. You have the right to confirm whether and know the personal data we collected on you. You can exercise your right by reviewing this Privacy Notice, you may access and request a copy of the specific personal data collected by us about you. Once we receive and confirm your verifiable consumer request (see section 4.3 herein), we will disclose to you:
(i) The categories of personal information we collected about you.
(ii) The categories of sources for the personal information we collected about you.
(iii) our business or commercial purpose for collecting and selling that personal information.
(iv) The categories of third parties with whom we share that personal information.
(v) The specific pieces of personal information we collected about you (also called a data portability request).
(vi) If we disclosed your personal information for a business purpose, a list with disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
4.2. Right to Correction and Delete. You have the right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of your personal data. You can exercise this right directly.
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see section 4.3 herein), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to
(i) Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you or otherwise perform our contract with you.
(ii) Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
(iii) Debug products to identify and repair errors that impair existing intended functionality.
(iv) Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
(v) Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement if you previously provided informed consent.
(vi) Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
(vii) Comply with a legal obligation.
(viii) Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
4.3. Right to Portability. You have the right to obtain the personal data in a portable, and to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. Once we receive and confirm your verifiable consumer request (see section 4.4 herein), we will provide this right to you.
4.4. To exercise the access, data portability and deletion rights described above, please submit a verifiable consumer request to us by either:
4.4.1. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
4.4.2. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
(i) Provide sufficient information that allows us to reasonably verify that you are the person about whom we collected personal information or an authorized representative of such person; and
(ii) Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
4.4.3. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
4.4.4. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
4.4.5. Response Timing and Format
4.4.5.1. We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
4.4.5.2. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
4.4.5.3. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
4.5. Right to opt out from (i) selling Personal Data; (ii) Right to opt out from processing for Targeted Advertising; and (iii) Right to opt out from Profiling. You have the right to opt out of the processing of your Personal Data for the purposes of targeted advertising, its sale to a third party for monetary gain or other value, or for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you or any other consumer. You may authorize another person acting on your behalf to opt out (including by technical tools and opt out signals).
4.5.2. To exercise the right to opt out, you (or your authorized representative) shall submit a variable notice to
[email protected].
4.5.3. Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales.
4.6. Right Against Automated Decision-Making. You have the right not to be subjected to decisions based solely on automated processing, including profiling, which significantly affects you. We understand the importance of human input in certain decisions that may impact you, and we are committed to upholding this right.
We want to assure you that our business prohibits making significant decisions about you based solely on automated processes without any human involvement. Human insight is an integral part of our decision-making processes to ensure fairness, transparency, and accountability.
For more details about how we handle your personal information, including the use of automated decision-making processes, please submit a variable notice to
[email protected].
4.7. Private right of action. As a resident of certain U.S. states, you have the right to bring a private right of action for certain unauthorized access and exfiltration, theft, or disclosure of your personal information. You can initiate legal proceedings if your non-encrypted or non-redacted personal information is subject to unauthorized access and exfiltration, theft, or disclosure.
Before filing an action, you are required to provide us with written notice of the alleged actions, please submit a variable notice to
[email protected].